Facing an unprecedented downturn, hotels are struggling to stay afloat. Some are turning to unconventional means to fill rooms, like providing luxury quarantine services or serving the homeless at risk for infection.
One furnished apartment chain based in Shinjuku-ku, Tokyo is taking a different route: they’re marketing themselves as an escape for spouses at wits end with their partners during the lockdown and the perfect antidote to ‘corona-divorce’.