I was able to get some time on the books to speak with Matt Quale who is the President of Bask Bank to get the backstory on this new mileage-earning savings account and also put some questions to him about how he feels about people registering for a free account just to earn the miles – and how he plans to convert those customers into long-term savers.
He’s an American Airlines Platinum member and a Marriott Platinum rounding towards lifetime status (he’s over 7 years of Platinum and 500 cumulative nights with the program). So he gets what we’re after.