When someone comes into town do you pick them up at the airport? It’s a lot easier, especially with electronic requests for a ride and just entering an address into a phone app (and no need for local currency, even), to just have them Uber or Lyft. In some parts of the world it’s Grab or Didi.
But picking up someone from the airport is an act of love. It takes effort and planning. It’s twice as much driving, and it involves waiting. It’s precisely because it is harder and more costly that it works as a signal of how much you care.