I was asked to participate in a panel for travel PR professionals later this week, along with a traditional newspaper and magazine editor, talking about best practices in pitching stories. How do you get attention and coverage? What do PR professionals do wrong, from our perspective?
And something set me off Monday morning with one pitch, so I thought I’d share it. The worst thing a brand can do is lie. But disingenuous framing can be almost as damaging.
Three years ago Starwood announced a $100 million effort to revitalize the Sheraton brand. This was mostly about marketing investment, but they made some tweaks using the Sheraton ‘Grand’ moniker and a carrot and stick approach with fees and incentives, to try to get hotel owners to invest in their properties.
They promised to improve the offerings in club lounges, improve hotel design, and bring on new properties. This was back when the chain was still trying to grow on its own even though the board had largely decided to sell.
United sent me a package highlighting some of their product updates. Here’s what was inside.
Last year Qatar’s CEO said that on “crap American carriers” you’ll “always be served by grandmothers.”
He’s the new Chairman of IATA, the International Air Transport Association which represents over 275 airlines in more than 110 countries. And he didn’t waste much time causing controversy with his (offensive) remarks — immediately after vowing not to.
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Customers flew throughout 2017 for their elite benefits this year. They’ve been flying all this year on the promise of benefits they’d have for the remainder of the year (if a higher status) and next year. That’s why it’s terrible when a program takes away elite benefits during the program year.
American Airlines even sells elite status renewals. AAdvantage Gold, for instance, can sell for $699.
This tells me they’re thinking about their strategy against online booking sites, rather than thinking about their customers. If someone spends 55 nights or more a year (or spends over $20,000) with Hyatt they’re a valuable customer every time they walk through the door.
If a top tier elite books through Expedia because the rate was lower, or because the hotel was sold out on the Hyatt site but still available at GetARoom they’re demonstrating their loyalty. Treating them less well than a first time guest simply makes no sense.
easyJet flight U2-6267 from Bristol, UK to Prague was cancelled on Friday and all 140 passengers onboard offloaded from the aircraft when a group decided to “treat[..] the plane like a nightclub.”
Etihad has been pulling back from the U.S., just as they’ve been pulling back from investments in foreign airlines. They decided to stem their losses in air berlin and Alitalia. They’ve cut routes around the world as their appetite for growth at the expense of their balance sheet has subsided.
They eliminated their Dallas Fort-Worth flight after American severed its codesharing relationship. They eliminated their San Francisco flight after Air India starting San Francisco – Delhi.
Yesterday’s news about Hyatt Place simultaneously oversold and undersold the changes being made.
What they didn’t say in the release was that early check-in at Hyatt Place hotels would be confirmed in advance for Globalists and Explorists rather than offered if available when you show up at the hotel.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
