United has been strategy discussions until Investor Day and now they’ve revealed their plan.
The most concrete thing they offered — and which customers aren’t going to like — was the full details of Basic Economy which takes away elite mileage-earning, takes away upgrades, and even takes away the ability to bring on a rollaboard bag from non-elites.
However they talked at length about broader strategy for their product, their hubs, and where their opportunities are.