This morning American Airlines announced more free inflight entertainment options in coach. This is both strange and entirely predictable.
Of all the things to offer ‘free’ (or at no incremental charge) inflight entertaiment makes sense as one of those things. Once you offer it onboard, there’s no incremental cost for each additional passenger to access it. And one passenger’s access doesn’t trade off with another’s. The airline isn’t rationing a scarce resource or incurring additional cost.