Incoming Delta President Glen Hauenstein, the key architect of the airline’s revenue-based this-and-that over the past decade (hint: Jeff Robertson was always a great cheerleader for the efforts, but not their driver), has declared the end of awards.
He told Bloomberg‘s Justin Bachman, “We want people to be able to use those miles not to fly for free but to control your experience,” says Glen Hauenstein, Delta’s incoming president and architect of the airline’s revenue plans.”
Instead of free flights he wants SkyMiles used at a penny apiece towards more spending on Delta products. And that’s the value many internally wanted to place on miles in a revenue-based redemption program.