Yesterday I attended an American Airlines event near LAX highlighting the new soft product offerings for their Los Angeles – Sydney flight.
They’re flying as part of a joint business venture with Qantas (the particulars of which are still pending Department of Transportation approval). Qantas is reducing their flying Los Angeles – Sydney and redeploying aircraft to re-start San Francisco flying. And Qantas customers are used to a certain level of catering. Plus it’s a pretty premium route that’s also very competitive since it’s served by United, Virgin Australia, and Delta as well.
Taken together, American saw the need to up its game — pajamas in business class and a redesigned menu.