Chase has been planning ‘the new Chase Travel’ for some time. They even promised it would launch last year. The idea is to bring together all of the disparate assets, from booking to dining to advice, in order to become a force in lifestyle that competes with the biggest players in the space. This is supposed to appeal to affluent customers who will be stickier with Chase’s banking services, and help them grab a greater share of investable assets and card spend.
They provided some data on where they are and where they’re going as part of the bank’s investor day.