United Airlines sells a burger in coach that’s hugely controversial. Some passengers swear by it, and think it’s the best $10 they could ever spend in coach. They’ll even order it up in premium cabins. I wonder if that’s more a matter of individual taste than a statement of quality.
In mid-May United started offering a first class burger, and trying something bold: serving fries with it. That may be a traditional pairing, but it’s something tough to do as a re-heat on board.