JetBlue is bringing back fresh food to its premium cabin, and bringing back liquor to its flights starting March 15. American Airlines already brought back food to domestic first class, but its coach cabin remains dry. The airline has said it won’t bring back alcohol until the federal mask mandate is lifted.
When Southwest Airlines starting serving drinks again last month, that seemed like it would mean more pressure on American than JetBlue’s move. After all, both airlines are Dallas-based and Southwest is the traditional largest airline in the U.S. domestic market.