Starwood was a pioneer 17 years ago when it introduced “Westin Workout Powered By Reebok.” They’d make workout clothes available to guests, so you wouldn’t have to pack them but could still get exercise in. And they put exercise equipment in some rooms, too.
The idea was that a hotel doesn’t just give you a place to sleep, and maybe stay nourished, but helps you live your active lifestyle and be ready for the day with peak performance. The trend towards hotels offering a ‘wellness’ or lifestyle experience has only grown since then.