American has been speaking to the customers that are traveling the most now during the pandemic – and it’s not the ‘executive liaison’ callers doing the dialing, it’s the airline’s senior management.
American Airlines President Robert Isom told pilots last week that Chief Revenue Officer Vasu Raja and Chief Customer Officer Alison Taylor thought it would be “neat to find out who it is that’s traveling and still earning elite status throughout the pandemic.” So they “pulled a lit of the top 50 customers and assigned 10 [each]” to various senior executives, including Isom himself who reports that this was the “first time [he] cold called customers in a long time.”