american airlines

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Lost Bags Cost U.S. Airlines $150 Million—American Airlines Joins 18 Carriers Using Apple AirTags To Find Them Faster

Customers used to get frustrated, knowing where their bags were but running into a brick wall with their airline trying to get that information used. That’s changed, with airlines jumping on the bandwagon of adopting new technology deployed by Apple that lets them take in tracking data and use it to recover bags.

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Rudest Flyer Yet? Passenger’s Feet Ruin American Airlines First Class Seat

Feb 18 2025

An American Airlines passenger removed their shoes and propped both of their sock-clad feet inside the seatback pocket assembly, using it as a makeshift footrest. Perhaps it was already broken, but they’re clearly stretching it out further. And that storage compartment is designed for small items like magazines or safety cards – not feet.

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Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success

Feb 15 2025

For years I’ve written that American Airlines has high costs, and can’t win with a strategy of aping Spirit and Frontier (despite that having been Isom’s focus while President of the airline). Over the past three years they’ve been focused primarily on costs when they largely have a revenue problem. They need to earn a revenue premium because saving an incremental $100 million through purchasing efficiencies and product cuts doesn’t move the needle, and can be more than offset in revenue losses.

They seem to be realizing this.

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