hyatt

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How World of Hyatt Creates a Perverse Disincentive for Elites to Stay at Their Hotels

hotel lobby
Feb 03 2018

When confirmed suite upgrades were introduced they were awarded at the beginning of an elite year, expired after 12 months, but could be applied to future reservations after their expiration date as long as they were confirmed prior to expiration.

Then with the new CRM Hyatt implemented an unintended consequence was that suite upgrades expired 12 months after being awarded without the ability to apply them to future reservations.

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Hyatt Moving Two Hotels to Higher Award Category Tonight

marina
Jan 31 2018

Hyatt reached out to let me know that two hotels would move up in redemption category at 9:00 p.m. Central this evening, meaning that redemptions will cost more points.

I love that Hyatt is proactively sharing changes even when those changes affect just two properties. I don’t love that Hyatt is sharing that information only with me and not with all members, and that they’re sharing it the same day the change is going to go into effect.

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Hyatt’s Chief Marketing Officer is Out

hyatt hotel
Jan 18 2018

When Hyatt hired Mark Vondrasek – formerly of Starwood – as Senior Vice President for loyalty and business platforms it was announced he would circumvent the CMO and report directly to the CEO. At the time I noted how unique that was.

Though Hyatt tried to dissuade me of the significance that their head of loyalty wouldn’t report to the Chief Marketing Officer the handwriting seemed to be there.

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