Jun 04 2018

Hyatt’s biggest challenge is scale. They have 10% the footprint of Marriott, which makes it hard for guests to stay loyal. Their coverage doesn’t meet all guests’ needs, and it’s often necessary to stay at a less convenient property in order to stick with Hyatt. As a result the program needs to work harder — give guests a reason to go out of their way — to be loyal Hyatt customers.

These are the major challenges faced by the chain. They’re announcing changes at Hyatt Place which largely do not address these challenges.

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Jun 01 2018

Hyatt is offering 2500 points every 5 qualifying nights at Grand Hyatt and Hyatt Regency hotels starting today through checkouts August 31. That’s not very strong.

Hotels are full and room rates are up, the effect of last year’s hurricane season notwithstanding we should hit all time records for 2018. And that’s why hotel marketing programs aren’t spending a lot to put heads in beds — there aren’t many empty beds out there to start with.

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Jun 01 2018

Hyatt is extending the validity of the suite upgrade awards members already have through February 28 of the year following when they’re earned . The same applies for the four club lounge access awards given to Explorists each year.

Over the last six months Hyatt has been fixing some of the pain points in their new program. At the end of 2018 they announced free night awards for achieving status would last 180 days instead of 120, and award nights would count towards status.

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