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Gutting another Rewards Program — Dining for Miles Becomes Just Another Program

dining
Dec 31 2004

Rewards Network’s Dining for Miles programs are being revamped, a.k.a. gutted. You may know the program as iDine (what I’ll always call it), and its precursor was Transmedia — the old program where you paid to sign up and had a membership card which you needed to present at restaurants for a cash discount. The program awards frequent flyer miles in the program of your choosing when dining at a participating restaurant. Traditionally the award was 10 miles per dollar, although increasingly of late some restaurants only offered 5 miles per dollar spent and some restaurants gave miles only on certain days of the week. Now comes the announcement that earning in the program is being changed dramatically. Instead of a default of 10 miles per dollar (plus frequent bonuses), most members will only earn…

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