United eliminated meals from many flights, then brought them back amidst customer outrage. They cut several beverages, but brought back tomato juice which had garnered most of the attention.
Jim Beam, Courvoisier and Amaretto, however, are still out at United.
Word trickled out in March that United is switching vodkas too. No more Tito’s:
Starting this summer, we will begin offering Wheatley Vodka as our exclusive vodka brand on flights worldwide. Wheatley Vodka is a craft distilled vodka created by the same makers as the award winning Buffalo Trace bourbon.
The change is now happening, Wheatley is listed onboard, but it’s a soft-cutover. United is still serving its existing stock of Tito’s, depleting what they’ve already bought, and replacing it with Wheatley gradually.
So which is better? Tito’s is gluten free. Wheatley isn’t. Wheatley seems to retail for slightly less on average — though they are both $15.99 at Total Wine. Wheatley is highly rated, in fact better rated by some than Tito’s. It’s a favorite bargain vodka from bartenders.
Distilled in total of 10 times, triple filtered, and bottled at 82 proof, this artisanal vodka has a clean crisp, and fresh taste. Harlen has always wanted to make a premium vodka, and knows from experience that wheat offers a delicate and balanced flavor profile.
Wheatley comes from Buffalo Trace Distillery, owned by Sazerac, which is controlled by billionaire liquor magnate William Goldring, “the man who launched a million hangovers” and known as “the cheap-liquor billionaire.”
This doesn’t appear to be a devaluation, just a new contract and perhaps United is getting the vodka for less. If they’re going to switch I’m just glad it’s not Popov.