Why Loyalty Programs Need To Reverse Their Devaluations, Not Just Offer Promotions

News notes from around the interweb:

  • Italian Air Force COVID-19 flyover, wasteful – but very cool nonetheless.

  • Why airline loyalty programmes must go back to their roots

    In order to succeed – or at least to stay relevant – loyalty programmes will need to move back to their initial role to win market shares….If the perceived value is too low, passengers will be lost to more price-aggressive competitors.

    So there is a fair chance that those airlines that have devalued their loyalty programme over the past decade will have to act to reverse that trend. And the more successful will be those that do this at a structural level of the programme, rather than on a promotional basis since members will well understand the longevity – and underlying honesty – of both approaches.

  • Paris was my last international city before the pandemic.

  • I walked in on my almost two year old daughter learning how planes fly. She loves pointing to the planes she can see out our window, taking off an landing at the Austin airport. She’s too young to know there are fewer of them now. I’m glad this video exists because it’s better than my explanation of ‘magic’.

  • It wasn’t just a dead cat bounce, or a Memorial Day effect, but don’t forget how close to the bottom we still are.

  • Former American Airlines CEO Bob Crandall says you can get coronavirus on planes though we haven’t traced significant infection spread to aircraft.

    Further, Robert Crandall, a former president and chairman of American Airlines, called [IATA]’s suggestion that onboard infection is unlikely “nonsense, since atmospheric inhalation is the primary means of transmission.”

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. NOT gonna happen, especially after most if not all the programs have been selling their pts with a bonus promo. Now if they roll back the devaluations they will have to claw back probably tens of millions of pts and thats not gonna happen

  2. Paris was also my last int’l trip in Jan, my next int’l trip in Mar til cancelled, and likely now my next int’l destination Q1 2021. Will look forward to the return.

  3. UA-NYC has admitted that he is pro-riot. Maybe you will go to Paris next year to participate to blow up a car there too. You cannot make this stuff up. Europe should ban your hate-filled ilk from their continent.

  4. @OJS – you offer nothing here. It’s clear you don’t even travel, as more worldly people are rarely so small minded.

    Go back to spewing your hate and divisiveness on whatever QAnon/MAGA trolling/Boogaloo/White Supremacist sites you participated in for years prior to finding your way to Gary’s blog.

    Better yet, listen to a replay of VP (and future P) Joe Biden’s speech from 10am this morning – now that’s what a true President sounds like.

  5. @OJS – no, but I would beat the piss out of you in about 5 seconds if I saw you in person. You’d be on the ground before you knew what hit you, wouldn’t stand a chance. Racist punk.

  6. @UA-NYC. Like I said before, are you a crazy person about to run amok?

    Threatening violence. Somehow, your threat, coming from a feebleminded loser like you does not worry me very much.

    The curfew is in 10 minutes at 8PM in New York City. Time for you to go out to Times Square and loot some more. Some people build up New York City, some people like UA-NYC tear it down.

  7. Come to Times Square and on behalf of all the anti-racists, we will show you what we think of the Alt Right such as you. Twat.

  8. UA-NYC you are a true idiot. You have no idea what “Other Just Saying” or anyone else believes. Nothing he said was racist – just pointing out your issues. Gary is too separate for readers to block you but he should!

    Everyone I know agrees with equality (and let’s hope more of it actually happens) but NO ONE I know agrees with the violence. Police and National Guard have been patient but that will end of the senseless violence doesn’t.

    BTW why is looting to steal a big screen TV advancing the cause of ending racism? Never quite understood that and hope I never will!!

  9. @AC – look at my comment about Paris (mirroring Gary’s comment in the main body of his post), and then see OJS with another pathetic personal attack. You haven’t been on the blog that long then, OJS is known for race baiting – he previously claimed QB Mahomes was white, as just one lovely example.

    I take a knee with the protesters, but of course I don’t support the violence and looting. That’s a very small minority of the population causing that trouble, hopefully mostly past now. If anything, 1600 Penn deserves to be looted (“leaders” who gas and rubber bullet shoot peaceful protesters in the name of a photo shoot are nothing but despots and dictators), but that will happen with an election on Nov 3 anyways.

  10. UA-NYC said “OJS is known for race baiting” @UA-NYC: You are a low down scumbag liar. I never race bait, Anyone that disagrees with you, you call them a racist and every nasty thing you can think of.

    Stop calling people racist, and maybe they would treat you like a civilized human being.

    At the end of the day, UA-NYC is a soft loser. He can dish it out, but goes crazy when being called out.

  11. UA-NYC said “@OJS – no, but I would beat the piss out of you in about 5 seconds if I saw you in person.” As much fun as it might be to teach you a lesson in manners, I must decline because I am civilized. Besides, I really do not like to fight unhealthy losers, because I might catch something.

  12. @OJS – nope, just you – there are garden variety MAGA trolls on this site (who will all hopefully go back to 4Chan or Gab once Agent Orange loses the election), but you’re the only one I have called a racist. Because the evidence.

    Not even sure why you’re here – you don’t travel, you don’t have any insight on travel nor loyalty programs, you really add nothing to the dialogue at all. As the racist-in-chief likes to say, “go back to where you came from”. You’ll probably be happier with the QAnon conspirators.

  13. UA-NYC, yes, it’s a shame the MAGA racists “Other Just Saying” and “AC “above will lose their perch when their racist Pussy Grabber is defeated. We got work to do and it means getting to the polls so the MAGA thugs lose in November. and UA-NYC thanks for all you do

  14. UA-NYC- why waste your breath arguing with MAGA racist trolls. “Other Just Saying” and AC will lose their peace when their Pussy Grabber racist president loses. History will show these thug for what they are. Thanks for all you do UA-NYC, good people out number these trolls and their president will lose and they will just have to find another racist to support. I just wish there would keep their hatred off these web sites

  15. So, because you creeps hate Trump, it is ok to burn down minority neighborhoods. Evil in our time.

  16. Classic Other Just Saying – he SNEERS at the legitimate protesters and is INCENSED at those taking a knee, walking on behalf of George Floyd and others who have suffered systemically. And tries to OBFUSCATE the issue focusing on a tiny percent of bad actors. Oh how he wishes for the 1950s, when things were so much more tidy (and white).

    Man, truly a bad week for the white nationalists…OJS hang in there! Go find a Boogaloo group somewhere and commiserate.

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