The new Air Canada Aeroplan program lets members earn elite status through everyday activity, not just flying. Crediting shopping transactions, credit card spending, and other forms of points-earning can give you better treatment with Air Canada, and even incremental benefits with some of its partners – without ever setting foot on a plane.
Aeroplan hass partnerships with brands like Starbucks and Uber Eats that can deliver elite status.
Earning 100,000 points in the program in a year (excluding points purchases, transfers, and signup bonuses – although there may be exceptions on a promotional basis) will earn Aeroplan’s first-tier 25,000 mile elite status.
Members can earn elite status shopping online and spending with an Aeroplan credit card. And there’s even a U.S. Aeroplan credit card coming from Chase that will also mean the ability to transfer points from Chase Ultimate Rewards to the Aeroplan program.
This new feature is now live, and Aeroplan members who do not currently have elite status in the program will see a tracker towards earning status through all sorts of their activity.
Earning status for things other than flying makes a lot of sense. Most things other than flying have higher margins than flying does. Selling miles is more profitable for an airline than selling seats. It’s strange in a way that this hasn’t fully caught on, since it isn’t a new idea. Fifteen years ago US Airways ran an end of year ‘Everything Counts’ promotion where members could mileage run with the airline’s partners instead of flying to achieve end of year status.
The limitation of Air Canada’s approach is that you can only earn the lowest tier of status this way – and doing so doesn’t give you a head start towards higher tiers, either. Earning upper status tiers through a combination of flying and other forms of program engagement seems like a next logical step, but they haven’t gotten there yet.