I thought this was just free publicity at no cost to Silverjet. But the Giants won!
Of course, standard practice for sports promotions is to buy insurance against the outcome which forces a payout. I don’t know whether Silverjet did this (should have asked their PR-flak). But it may not cost them anything, and whoever purchased Silverjet tickets within the promo period may have a free trip to look forward to!
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
