Starwood has definitely been on the auction block. Starwood has struggled to generate growth. Fundamentally that’s why their CEO Frits van Paasschen was out in February. Starwood retained mergers and acquisitions advisors. There have been rumors about Chinese acquisitions, as well as mergers with Wyndham, IHG, and Accor.
Now CNBC is reporting that Hyatt is in advanced talks to buy Starwood.