Capital One launched its entertainment portal in March, and there have been some exceptional deals for cardmembers on Major League Baseball on the back of the card issuer’s 9-figure sponsorship deal. Also in March Capital One launched their new dining portal with curated restaurant recommendations and set-aside tables in 11 U.S. cities.
Both of these have in common special opportunities for being a Capital One cardmember in bigger and more branded ways than Capital One has offered in the past. And they help Capital One become more of a lifestyle brand for its cardmembers, creating more than a transactional relationship.