Hilton Honors has a secret new invitation-only elite tier. They’ve rolled out a new Diamond Reserve top elite level.
When I first wrote about this when it leaked ahead of the announcement, it was clear that the programming in Hilton’s system also showed something else – a tier above Diamond Reserve called ‘The Honors Society.’
While Hilton didn’t announce this, they’ve now confirmed that it exists. Internally they’re only sharing that,
The Hilton Honors team has heard your questions and the growing curiosity around The Honors Society. While some early information has appeared on social media, please know that the official details are still being finalized.
At this time, Hilton Honors doesn’t have additional details to share, but they expect to provide clear guidance in early Q1.
With ‘The Honors Society’ Hilton will have a secret invitation-only offering much the same as Hyatt does with Courtesy Card, Marriott does with Cobalt, and GHA Discovery does with their Red level.
Incidentally there used to also be a Hilton level called Preferential Gold that appears not to exist anymore. It was a nominated status, conferred by hotel general managers and national sales and offered three-year validity.
What a joke. Sounds like a middle school club for nerds.
So, I’m assuming these special few will also enjoy access to the non-existent executive lounges? Does Hilton realize you actually have to have real life perks to offer?
Agreed 1990. Nothing turns on points people like the prospect of a silly little “invite only, secret club level”