Hilton Confirms New Secret Elite Tier Above Diamond Reserve — Called “The Honors Society”

Hilton Honors has a secret new invitation-only elite tier. They’ve rolled out a new Diamond Reserve top elite level.

When I first wrote about this when it leaked ahead of the announcement, it was clear that the programming in Hilton’s system also showed something else – a tier above Diamond Reserve called ‘The Honors Society.’

While Hilton didn’t announce this, they’ve now confirmed that it exists. Internally they’re only sharing that,

The Hilton Honors team has heard your questions and the growing curiosity around The Honors Society. While some early information has appeared on social media, please know that the official details are still being finalized.

At this time, Hilton Honors doesn’t have additional details to share, but they expect to provide clear guidance in early Q1.

With ‘The Honors Society’ Hilton will have a secret invitation-only offering much the same as Hyatt does with Courtesy Card, Marriott does with Cobalt, and GHA Discovery does with their Red level.

Incidentally there used to also be a Hilton level called Preferential Gold that appears not to exist anymore. It was a nominated status, conferred by hotel general managers and national sales and offered three-year validity.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. So, I’m assuming these special few will also enjoy access to the non-existent executive lounges? Does Hilton realize you actually have to have real life perks to offer?

  2. Agreed 1990. Nothing turns on points people like the prospect of a silly little “invite only, secret club level”

  3. Hilton got more Diamonds than sand grains in the Sahara. I’m so fed up with that tiresome chain after 1100 they show you what they think about loyal clients.

  4. They have watered down the tier system with all the freebies and credit card promotions, making being a diamond a joke. When everyone gets the diamond level, the actual benefits disappear. Now they’re adding two more tiers to split the pack. Thanks for screwing over the truly loyal diamond members who spend sixty nights each year.

  5. My understanding is that this is the loyalty level that’s conferred to franchise property owners.

  6. @All Due Respect — I’ll say, what ‘turns me on’ with these programs is usually finding a good redemption on a free night award, then stacking it with using the $200 Aspire resort credit, and getting free breakfast through the status that comes with the card. Yeah, I can ‘get off’ to that.

  7. Honors Society is almost certainly going to be for current and former Hilton’s C-suite executives, corporate board members, owners with the most franchises, and the VPs/executives at the largest Hilton corporate clients.

  8. I’m offering a level above the Honors Society called the Illuminati Prestige. Since rewards tiers offer no benefits anyway I can do that without any real costs. You just need to stay 400 nights a year and spend $200k. We will reward you with a bottle of mini water and never upgrading you to suites because they are all sold out, unless you want to pay for one.

  9. Yes we Hilton genius executives have found away to wash away
    the masses of you fake top tier elites bottom feeders who have credit cards,
    We can still offer you valuable benefits like no late check outs unless you wish to pay
    Free lavish breakfasts with an extremely valuable 15 dollar daily credit and lack of a meaningful upgrade to rooms or suites with priority access to our exclusive El Salvador call center where we will help you with nothing ever.
    Plus guaranteed point devaluations without any prior notice
    Thank you for your stupidity oops we mean your blind loyalty.Its our pleasure to serve you

  10. @MW wait till you hear about the one above that, an invite only Illuminati Prestige Reserve.

    I’m fairly certain they’re asking chatGPT to come to with names for ever increasing tiers.

  11. @ Dwondermeant

    What a joker. I bet this guy is low level sales making 150k a year. Probably makes less than most of the aspire card holders.

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