- Customers on these fares will board last
- They will sit at the back of the aircraft
- No elite upgrades
- No changes permitted
They expect customers paying more to avoid these fares to contribute an incremental $100 million in revenue next year.
Alaska’s management notes that in providing advance seat assignments on these new fares they’re meeting their goal of a product that isn’t as bad as competitors, saying “our structure is one that meets the middle ground.” For instance American and United go even farther than Delta — which first introduced Basic Economy — by not permitting customers (without elite status or co-brand credit cards) to bring full size carry on bags onboard when booking one of these fares.
With JetBlue considering Basic Economy, too that would leave Southwest Airlines — which still doesn’t charge change fees or for checked bags — as the only carrier without these restrictions.