Before the pandemic American Airlines offered a pre-order charcuterie plate in addition to the regular meals offered on board. It was part of a Zoës Kitchen partnership that also included coach buy on board options. The charcuterie plate was popular!
That deal ended, and a year ago they were looking to bring back a pre-order meal option that was in addition to the normal meals offered inflight. They put out an RFP, and even included non-traditional brands beyond brick-and-mortar chains. But we hadn’t heard anything on this front since last fall.
Now, though, American shares that they have a new pre-order option coming and it’s actually part of the existing James Beard Foundation partnership that launched shortly before the pandemic.
The airline “worked with James Beard Award-Winning Nutritionist Ellie Krieger to develop a new nourishing wellbeing menu.”
The pre-order program re-launches October 12 “as part of wellbeing menu launch.” Some flights will see these meals as part of the regular choices in the cabin, but it will also be pre-order “on select flights.” According to a spokesperson,
The wellness menu will be available in the premium cabin on select domestic, Transcon, Long-Haul Hawaii and international flights. If customers enjoy the items, and they are popular, we’d love to keep serving up opportunities for them to enjoy.
Here are the pre-order items:
- Harvest Vegetable and Grain Bowl (lunch and dinner)
- Golden Roasted Chicken (lunch and dinner)
- Mushroom and Asparagus Frittata (breakfast)
Credit: American Airlines
I might try the chicken on my next afternoon meal flight where it’s available post-October 12.