American Airlines Concierge Key and Executive Platinum customers entering the Dallas Fort-Worth Flagship lounge have an option to buy access to the more exclusive Flagship First Dining room when traveling long haul international or on eligible transcon flights for $150 per person. This is a test scheduled to last three months.
American Airlines Has Several International First Class Dining Rooms
American’s business class lounges are Flagship lounges. These are open at New York JFK, Miami, Chicago O’Hare, Los Angeles and Dallas Fort-Worth. There’s another one slated to open in Philadelphia, and theoretically they’re supposed to open one at London Heathrow as well.
These are open to international business class and first class passengers on American and its oneworld partners, and to oneworld sapphire elite frequent flyers (American’s own Platinum members and above have to be flying internationally for access).
Inside the Flagship lounges in New York, Los Angeles, Miami and Dallas Fort-Worth are Flagship First Dining rooms open to international first class passengers and to three-cabin first class passengers flying between New York JFK and San Francisco or Los Angeles.
These rooms are also accessible for customers purchasing Five Star Select service for $650 for the first passenger and $150 each additional passenger, and for the past two years Concierge Key customers have two invites to use during the year.
These Rooms Aren’t Full, And Are Ripe For Monetization
When I first visited the Flagship First Dining facility at New York JFK it was nearly empty for the long layover I had there. When I visited Miami and found the same thing I wondered whether keeping these rooms open made much sense at all.
American doesn’t offer many flights with international first class. They’re testing new business class seats but I don’t expect a true refresh of internatioanl first class. It’s not clear how long the product will continue on as many flights as it’s offered today even.
Airport space is precious and expensive, and lounges crowded. They need to either make better use of the facilities, earning additional revenue from them, or they’d likely consider alternate uses of the space.
Five Star Select is one way they’re monetizing the rooms now. They’ve also been an occasional perk for Concierge Key customers.
Top Elites Can Buy Up To Flagship First Dining At Dallas Fort-Worth For 3 Months
JonNYC told us to expect a test. Reader @DavidOcamb has already seen this test in the wild.
Data point! Last Thursday they offered it to us for $150 and said they were offering it to executive platinum passengers.
— David Ocamb (@DavidOcamb) February 10, 2020
An American Airlines spokesperson confirms to me,
We are testing an option to expand access to a broader audience of customers who are eligible for Flagship Lounge access but not Flagship First Dining. ConciergeKey and Executive Platinum customers traveling on American on long-haul international and eligible transcontinental flights will have the option to purchase access to the DFW Flagship First Dining facility for $150 per person. We will determine future plans upon completion of the test, which will last approximately 3 months.