American Airlines brings back snacks and beverage service in coach on Tuesday, June 1. Alcohol was supposed to return, too, but the airline decided economy passengers are too unruly for that.
The coach snacks are Biscoff cookies, pretzels, and Love Corn.
- American is stocking three different coach snacks on board flights that are 250 miles or longer.
- They will rotate these, offering two choices on each flight.
- And customers get to pick just one.
I originally became addicted to Biscoff cookies flying Westair (United Express) in the mid-1990s. I never actually purchased any Biscoff myself until it was a qualifying partner as part of the US Airways Grand Slam promotion. That’s how I discovered Biscoff spread.
American introduced Biscoff and pretzels in 2016
In a 2007 cost-cutting move United reduced the size of Biscoff cookies they gave out. Maybe that’s how the cookies became more associated with Delta (and earning Delta miles buying them couldn’t have hurt, either). Well, American Airlines serves them too.
But I’ve never heard of Love Corn before.
Here’s what strikes me as odd about how snacks are being managed. Flight attendants are going to have to ask each passenger what they want, repeat themselves, and offer explanation of the process. What is each snack, that they have to choose one, and no they cannot have both.
That’s a whole lot of flight attendant-passenger interaction, repeated out across 172 customers onboard and Boeing 737-800 or 196 customers on an Airbus A321neo. It seems like if they were genuinely trying to reduce passenger-flight attendant interaction they would either (1) give the same single snack item to everyone, or (2) give everyone both.
While they’re increasing the flight attendant – passenger interaction footprint, somethng that does make sense inside a aircraft cabin at altitude given protections and now that almost everyone can get vaccinated – the reason American ostensibly won’t offer hot meals in first class on cross country flights is because use of the oven somehow entails Covid-19 risk, and they need to reduce flight attendant-passenger interaction. (Even stranger still, there’s Covid risk in hot food on a DC – Los Angeles flight, but suddenly flying New York – Los Angeles allows for hot food. It must be something to do with the UV rays bombarding the aircraft in New York airspace or something.)
It’s great that snacks are returning to coach. And Love Corn is certainly going to be getting its marketing tie-in’s worth introducing its snacks to a whole host of new people.