American has an amusing commercial about how much we’ve come to rely on inflight wifi. And American does a great job with domestic wifi, as Delta does and United does not. In fact the major reason I’ve continued to fly American Airlines is because United’s connectivity is so poor (and because Delta’s route network doesn’t work super well for me in Austin).
This new ad could have just as easily been made by Delta, and there it would have been even more persuasive.
The idea though that if you want to be entertained inflight you fly American misses the mark. They are taking seat back video out of domestic planes while Delta continues to add it. You need seat power to use your own devices, but legacy US Airways Airbus A320s won’t have seat power until after JetBlue has started flying to Europe.
And Delta is working to make wifi free, while American is waiting until Delta makes their move before copying with free wifi. While other airlines offer free inflight messaging, American quietly reneged on their public announcement of free inflight texts.
I’m not sure the case that American Airlines is making is persuasive unless it’s only meant as “don’t fly United.” Put another way, Delta could make this exact same ad. And so could JetBlue, which offers free wifi and introduced live satellite TV two decades ago.
Interestingly the new piece doesn’t contain consistent messaging as part of an overall new branding campaign that’s supposed to be launching soon. And there’s nothing about caring for people on life’s journey.
(HT: One Mile At A Time)