This past week American Airlines CEO Doug Parker hosted a Crew News question and answer session with employees. He’s been doing town hall-style employee chats since he was CEO at America West and this was the first one done virtually. Instead of live questions, he had an executive who framed ‘frequently asked questions’ from pilots, and separately from flight attendants.
In the flight attendant session Parker laid out American’s philosophy on pricing which is that they will match low fares in the market, but they will not lead discounting. And he explained they won’t even always match fares anyway – because the people who have been traveling recently are the ones who need to regardless of the fare.