About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Southwest Just Set New Values For Rapid Rewards Points

southwest plane
Apr 03 2018

Southwest has changed their redemption values today in a way that upends the original model of the Rapid Rewads 2.0 program launched in 2011.

They’ve reduced the average number of points per dollar required for Business Select fares by 35% and Anytime fares by 22%. And they’ve increased the average points per dollar required for Wanna Get Away fares by 6%.

Continue Reading »