Barclays is offering their American AAdvantage cardmembers – both Aviator Red and Silver products – triple miles on all spending between today and June 30, 2020. The only unfortunate thing here is that you’re capped at 2500 bonus miles. So if you spend $1250 where you’d normally earn just 1250 miles, you’ll earn 3750 miles under this promotion.
Registration is required. It may be a targeted offer, the terms say “This offer is for select cardmembers and is not transferable” however if it is then it’s targeted very broadly.
If you receive this offer and enroll by June 30, 2020 you will earn 3 AAdvantage® bonus miles for every $1 spent on purchases, less credits, returns and adjustments (“Net Purchases”) with transaction dates between May 22, 2020 and June 30, 2020, up to a maximum of 2,500 AAdvantage® bonus miles.
The promotion is a reason to pull out my card for $1250 in spend. And of course current spending on the cards count towards lifetime AAdvantage elite status.
It’s not big enough to get excited about. I understand the desire to incentivize customers to move a travel card top of wallet at a time that people haven’t been traveling much, and at the same time limit costs.
However what I’d love to see is a continued stream of offers, the way that Barclays used to do with the predecessor US Airways card – new cardmembers would receive targeted offers, one after another, to get them used to using the card. That means entering the card for online purchases so it’s saved in your browser, it may even mean using it enough so you remember the numbers. And then you get used to using the card, and instead of being high transaction cost (have to go grab your wallet) pulling it out becomes the path of least resistance. Then it’s win-win for customer and for issuer.