About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of advertisers Citibank, Chase, American Express, Barclays, Capital One or any other advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.

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  1. @ Gary — You can get 2.25% taxable elsewhere. Bask’s sweetened offer is possibly slightly better.

  2. @Gene, @ Gary–basically, we are comparing the value of the award ticket against the ROI.

    So in Gene’s scenario with 100k at 2.25%, as long as the award ticket has a personal value of greater than $2,250- to the user, it’s a deal. If I were to invest that 100k in a stock paying dividend of 5%, then I would have to ask myself if an award ticket “experience” in F or J is worth that 5k cash I would be losing by investing in Bask Bank vs. a stock.

    Still, a great way to accumulate some points, even as a secondary savings account.

  3. I am assuming you don’t receive a 1099?

    I am getting 1.85% APY at Ally Bank, taxable, so this could be interesting with the bonus after a year, despite having over 1m AAdvantage miles. My last flight in Business Class on AA 787-9 was really great, a surprise.

    Gene, where are you getting 2.25%?

  4. Seems right off the bat they are offering better terms than their old BankDirect product with no $12 monthly fee. Any reason we shouldn’t close that account and transition to the new Bask Bank product instead? I imagine they are trying? to completely cannibalize their old Bankdirect product, no?

  5. I see no mention in the terms of the 40,000 bonus for 100,000 average balance. Where did you see this offer?

  6. @Rob I have a BankDirect checking and I have direct deposit set up with it, I use the account and earn miles for checking. I don’t think you can open a new BankDirect checking that earns miles anymore, I want to preserve mine. Though full earning on the account is capped and it has a monthly fee, the full earn rate is slightly higher than with the savings account.

  7. Before Dug Parker ruined American Airlines and the value of its Mileage currency
    I would have put 100k in as I had before
    But American with their 400 to 500 k one way awards and horrible food and atrocious customer service these days leaves me happy to earn 3.5 per cent in cds and 2 percent of slightly more in liquid accounts
    Cash is king because American is a bad company
    Hope one day a new CEO can save the company however it’s so badly damaged I doubt it

  8. I have a savings account with HSBC Direct at 2.05%. That seems to pay better than getting AA miles. However, the bonus structure is interesting.

  9. Thanks for the post, Gary. Seems like this is, by a meaningful amount, the cheapest way to “buy” AA miles

    1) In this example, you basically forgo 2% interest on a no penalty CD. Assuming you deposit $100,000 for the year, you pay roughly $1,556 for 146,000 miles ($2,000 in lost interest, less 32% taxes, plus the 32% tax you pay on the 1099 value of the miles). That is about 1.07 cents per mile

    2) Alternatively you could spend $100,000 on an AA card on unbonused spend. You get 100,000 AA miles and forgo 2% cash back – so you pay 2 cents a mile. Assuming you spend $50,000 on bonus categories on AA cards, you then can knock it down to 1 cent per mile

    3) You can buy AA miles at a minimum about 1.7 cents per mile outright (more likely well above 2 cents if you don’t buy the max).

    I will sign up. Great stuff

  10. Gary – bonuses are on page 32 of the terms linked on your post, and only mention 5k opening bonus, 1k feedback bonus, and 20k balance bonus (50k balance). I see no mention of a 40k bonus on 100k balance or 10k bonus on 25k balance. Am I missing something?

  11. This is certainly a solid offer, and better than what BankDirect has been offering. I would also note that it’s considerably more fun to earn frequent flyer miles than tiny amounts of interest, so I’d personally factor that into the equation as well.

    That said, it’s very generous to value AA points at 1.4 cents. If redemption was easy, they would be worth that. The problem is that redemption is not easy, and one should realistically devalue the miles to reflect that reality. If I were allowed to sell my AA miles for 1.4 cents for cash, I would do it all day long. As would most people. I think 1.1 to 1.2 cents would be a more accurate valuation where there would be as many people buying as selling (excluding the folks who are looking for biz class seats on partner airlines).

  12. Your screenshot shows you earned a bonus for “app feedback.” I think you opened this without an app though. Is that correct?

  13. No interest and you get taxed on the miles? Pass. At least cash earns interest. While there’s still some value to be found on American, mostly through partners, they’ve been slowly destroying AAdvantage since Parker showed up. That makes cash proportionally more valuable than AA miles.

  14. I only see mention of a $50,000 balance bonus. I am willing to put in more, but do not see any mention.

  15. Banks have been borrowing (our) money from the Fed for nothing. And they’ve been paying depositors minuscule rates on deposits. Pretty good deal…for banks.

    Now they have products that pay depositors *nothing* except the promise of airline rewards points? An even better deal…or the banks.

  16. Did they eliminate the monthly fee Bank Direct was charging?

    Aren’t we really comparing to a 6 or 12 month CD rate, or are miles pro-rated to the date of withdrawal?
    I get an uncapped 2.75 on free cash (not publicly available) so I think I’m better off paying taxes rather than earning miles.

    Didn’t AA’s credit union used to offer miles AND interest?

  17. @ rrgg — Thanks for the spreadsheet. You saved me 15 minutes of Excel work. This proves that Bask’s offer is a worse deal than 2.25% taxable. However, it is highly dependent upon one’s tax rate. The Bask deal gets better the higher your tax rate. The AA deal gets better the more highly you value marginal AA miles. I think I will pass for now.

  18. Can you fund the Bask account from a BankDirect account (essentially transferring from one product to the other) and still get the bonuses?

  19. Enough to pique my interest, but not enough to match interest in some high-yield checking accounts that are earning 3% or 3.3% with limited monthly activities. Given that one of them has just gone down from 4% to 3%, if it were to drop to under 1.5% with current interest rates, this would be a good place to park. In for the $1000 minimum signup bonus.

    Looks like Bask Bank isn’t yet on Mint …

  20. I opened a Bask account early last week. I initiated a transfer of $1000 into Bask Bank on January 7. My $1000 left my other bank on January 8. My $1000 is still not in my Bask account. Yesterday, I called Bask and they promised me it would be in my account on today. Since my $1000 is still not in my account today, I called in and was told it will be there tomorrow.
    This bank has lost my trust, and I can not recommend Bask to anyone.

  21. One thing to consider is that unlike interest, your points won’t compound. So you are actually giving up a pretty substantial amount as time gets longer.

  22. Don’t make my mistake. I tried using the same user name and password with Bask Bank as I used with BankDirect. Process died in the middle of the application with the account placed in limbo (initial deposit was also cancelled). Needed to call in to straighten it out. They also can’t handle joint accounts yet (as of a week ago) or contingent beneficiaries. New IT which is why they are paying 1000 Aadvantage miles for feedback. Having said that, my total AAdvantage earnings with BankDirect just topped a million miles, so I’m in on Bask Bank too.

  23. Just be aware that the miles/points earned from a bank account are taxable, and the bank is obligated to send you a 1099 at the end of the year. I was a Bank Direct customer and received a letter to that affect. I closed my account immediately.

  24. Normally I say it’s not worth it to give up high yields. But with the bonus points, and given that there are no transferable points to AA, and given that I justed used up all my AA miles, it’s worth it to me. Any idea if and how they would value these for taxes?

  25. Lifetime Gold member with half million miles which are useless being American has pretty much abandoned the NYC market. The US Air merger has been a disaster for AA and their program.

  26. Since AA started offering their “Economy Web Special” awards starting at only 5K miles o/w, and even more so since they recently dropped their close-in booking fees, AA miles have become much more attractive to me. I’ll be opening new accounts with $1K for each of the 6 members of my household, after 30 days I’ll reevaluate. Easy 6K miles per account.

  27. Still waiting for them to approve me for a account. It’s been almost 3 weeks. Can’t even get a account started yet….

  28. You made opening an account sound very easy and quick. I filled out the application online and received a message they need additional information to complete my account. I’m supposed to send an email to their support team. Seems a bit shady, so I’m not going to provide them any more info. Shouldn’t they be contacting me via email as to what further info they need?

  29. There are a slew of banks offering 3% for no-fee checking accounts – usually limited to $15-$25K per account. Go read Doctor of Credit’s site for the list. Most have requirements to log in to your account a few times a month and 10-12 purchases with a debit card. I have 8 accounts with about $150K of combined emergency cash deposits. Way better than getting AA pesos.

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