American is sending out marketing emails to members offering to let them straight up buy elite status. This isn’t the usual ‘buy back status you lost last year’ or even ‘buy a level of status higher than what you earned’ (which historically has generated over $30 million per year in revenue).
Instead, American is sending out offers to members who do not have status at all – members who may not have flown them in years – and offing to let them buy Gold or Platinum status through March 2024 directly.