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Why We’re Beating Chase With Sapphire Reserve

sapphire reserve highlights
Mar 03 2018

It was supposedly a card that finally figured out how to attract millennials when the truth is it was just a card that offered more total value than most that had ever come before and whose initial marketing was primarily online so new applicants skewed younger.

The value was so rich that word on the street was Chase didn’t even ever expect to make money on a new cardholder until they held the product for 6 or 7 years.

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