“Segmentation” isn’t the word customers want to hear. It’s not “relationships,” “value,” or “loyalty.” It generally suggests extracting more revenue, and providing less value except to a subset of members.
American brings thousands of employees to Dallas for a day of presentations from senior executives about the direction of the airline and opportunities for networking. Some outsiders attend as well.
We get word out of American’s Leadership Conference that we can expect more segmentation at the top of AAdvantage in addition to the bottom of American’s customer base.