There have been several stories reporting one piece of change that’s happening at IHG Rewards – the introduction of a new mid-tier level, a change in the name of their top tier, and new qualification requirements for status.
I spoke with Heather Balsley this morning. She’s Senior Vice President of Global Loyalty and Partnerships at IHG Hotels & Resorts. And she shared some other pieces of what’s changing now, and what’s coming in the next few months where the focus will be on elite benefits, the area where she seemed to agree IHG has historically had the biggest opportunities for improvement.