Chase About To Pass American Express, Become Third Largest Travel Agency Behind Expedia,

Chase travel did $8 billion in sales in 2022 with 40% growth in number of customers purchasing travel through their portal. They have had public goals to hit $10 billion in sales this year and $15 billion in sales by 2025.

Chase Travel believes they’ll pass American Express and become the third largest travel agency within two years. Last year they were less than 8% behind. Chase is positioned to be the third largest travel agency behind Expedia and

According to their head of travel, they’re “right at” $10 billion for 2023.

  • He’s confident in their $15 billion projection by 2025
  • They have over 80 million customers to sell travel to, 63 million of which are “digitally active.”

They are building out a network of airport lounges because “for the top travel customer, it’s become table stakes in the card space.”

So for us, it’s a matter of making sure that we can meet that expectation and also try to differentiate ourselves. So we’re very much focused on creating lounges that bring forward the local flavor.

A great example of that is Boston, where we work with a local chef who’s providing all the food in there. There are local Boston beers at the bar. And we’ll look to extend those concepts as we build out our strategy going forward.

So far Hong Kong and Boston are open, along with the ‘Sapphire Terrace’ in Austin.

The full slate of known Chase Sapphire lounges is:

  • Boston: between Terminals B/C
  • Dallas: Gate D35
  • Hong Kong: Terminal 1 (Open)
  • Las Vegas: Concourse C
  • New York LaGuardia: Central Terminal
  • Philadelphia: D/E connector
  • Phoenix: Terminal 4
  • San Diego: Terminal 2
  • Washington Dulles: Concourse A

Chase Sapphire Lounge, Boston

Chase Sapphire Lounge, Boston

Chase has been planning ‘the new Chase Travel’ for some time. They even promised it would launch in 2022. The idea is to bring together all of the disparate assets, from booking to dining to advice, in order to become a force in lifestyle that competes with the biggest players in the space. This is supposed to appeal to affluent customers who will be stickier with Chase’s banking services, and help them grab a greater share of investable assets and card spend.

Some of their acquisitions include:

  • Buying cxLoyalty as a booking platform. The company used to run Chase Travel. Chase moved to Expedia, then bought cxLoyalty and now they have their own platform.

  • Buying The Infatuation which also includes Zagat, as a mechanism for offering robust advice to customers. They’re building out hotel recommendations alongside existing dining guides, and the dining guides are actually quite good as far as these things go.

  • Acquiring travel agents at Frosch International Travel because reasons (they want both mass market and high end of travel, “sit at the intersection of high tech and high touch”).

  • Launching airport lounges in partnership with Collinson (the parent of Priority Pass runs The Club lounges through their Airport Dimensions subsidiary).

Ultimately Chase sees an opportunity to capture more travel spend, and keep customers in their ecosystem. They see the same opportunity in the home and auto ecosystems, but haven’t really captured those. Travel booking helps them capture their customers’ travel spend in terms of experience. They’ll capture the booking commissions (which could reach $750 million, not pocket change even to Chase). And they’ll have even richer data to cross market to their customers – and to rent to other firms.

J.P. Morgan Chase is going up against American Express and now Capital One in the travel portal and lounge business. The problem is that nobody yet does online travel really well. Expedia hasn’t actually gotten better from a consumer standpoint in 20 years. Instead they spend a lot on advertising to bring customers to their site, and they sell those customers to hotels. They don’t actually add value to a customer’s trip, guiding them towards better experiences.

I proactively avoid booking through Chase’s (or any other bank’s or online travel agency’s) portal because things get more complicated and cumbersome and just take longer any time I need to make a change. Having these services in the middle isn’t a value add, it’s a tax.

Travel is complicated and advice is missing. You go online and see schedules and price, or location and property features, but little to tell you whether to take that 45 minute connection in Chicago in winter, whether you should go out the night before or take the first flight rather than last flight of the day, and what kind of backup options you may have.

Google was supposed to disrupt travel search and booking but that’s been the next big thing in the space for over a decade. Whether or not banks deliver, having more competitors can only benefit consumers. It’ll be exciting to watch but I remain skeptical because most acquisitions turn out badly and nobody has really done it yet because it’s hard.

Chase has the resources but so does Google, and they have the AI programmers and personal data with which to do mass customization and personalization in a really unique way – yet they haven’t managed it (though Google Flights is quite useful). We’ll have a better sense of where this is going soon enough.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »



  1. Google Flights isn’t even a Google-produced product, it’s just a re-skinned, less-powerful ITA Software.

  2. If Chase was to give lounge access based on retirement assets in their accounts, I may be willing to bring funds back to them even with their clunkier customer interface.

  3. I don’t really buy that. Sure, Google Flights is powered by the same tech that underpins ITA Matrix, and isn’t as flexible in many ways, but it was 100% developed in-house by Google. And for the average traveler, it’s got tons of features that folks find appealing that Matrix doesn’t have like price alerts (which I personally find super-useful and are quite powerful), price history, dynamically updating pricing on the calendar, direct links to book, baggage policy indicators and inclusions, displaying when WN is an option even though they can’t show the price, just to name a few, plus an infinitely better and more intuitive UI than Matrix.

  4. A more incompetent company I have not found. Two months to settle a rental car claim eventually solved by Chase banking making a customer retaining decision.
    Beware of their rental car program. They use a third party supplier (carrentals) and do not respond to fraudulent surcharges originating at time of car pick up. I gave Chase Travel the boot and their Sapphire credit card too.
    ZERO customer service- Multiple phone calls-TWO months to resolve a $45 rental and only resolved because my Private Client banking representative refunded the rental charge (for a car refused at pick up) from Chase Corporate.

  5. I’m fine with using bank credit cards for their flexible points, but I’m not all that excited using their points via their respective OTAs for air travel. I much prefer booking through the airline directly. Hotels are the periodic exception via the various “special, proprietary” programs like Chase’s The Luxury Hotel and Resort Collection or Amex’s FHR.

  6. Not mentioned in the article or by previous comments are two other glaring problems with the Chase travel portal: First, their search parameters are more limited than their competitors’ search parameters, particularly when it comes to hotels. When trying to find hotels who include free breakfast with their booking, Chase doesn’t offer that option. and Agoda do. Second, in many cases, the prices that Chase search results return are often higher than the prices their competitors return, for the exact same room at the exact same property on the exact same date(s). So the claim that Ultimate Rewards points are worth 25% more when used for travel is misleading. If the cost to travel is 25% higher for using the Chase portal, then it’s a wash. I am transferring all of my UR points to airline and/or hotel partners on a 1 to 1 basis.

  7. AmEx Platinum has great service which gives discounted business class seats for overseas travel.
    Some (I) have been pleased with Costco travel packages and service.
    Cobranded Chase/ United card didn’t offer discounted rates for my upcoming trip in January 2024

  8. I actually did book through the Chase portal when it had all that Expedia had to offer. I don’t care for Expedia but there were small (local) hotels and apartments on there that were hard to find otherwise. I also booked some excursions. Now, I rarely find what I am looking for. For an upcoming trip, I was searching for city center hotels in a few smaller European cities. Chase had zero listed. Cap 1, had dozens (or more) in each place. They are really behind all of the other travel portals when it comes to the smaller hotels and having apartments listed.

  9. I agree on avoiding the Chase travel portal. The last thing I need is a third party involved when I’m trying to fix an airline snafu (especially) or a hotel problem. I don’t even understand why people do use them.

  10. I use Expedia and the other travel portals for research. I then book directly with the rental car, airline, hotel, opera tickets, etc.
    This is based on a snafu with a travel portal several years back when a hotel charged me for the entire stay when it was only to charge one day as a deposit till I arrived. The travel portal was very flat footed, not helpful, evasive, put me on hold, couldn’t find a supervisor, etc. When I called the hotel and reminded them that the listing explicated stated “one day deposit”, they could not find the manager. When I threaten to call the credit card company, the manager suddenly picked up the phone!! After some wrangling, the entire booking was reversed. I found alternate accommodations.

Comments are closed.