I receive compensation for content and many links on this blog. Citibank is an advertising partner of this site, as is American Express, Chase, Barclays and Capital One. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners. I do not write about all credit cards that are available -- instead focusing on miles, points, and cash back (and currencies that can be converted into the same). Terms apply to the offers and benefits listed on this page.
Chase created Chase Dining with Tock offering special restaurant reservations at top places set aside for cardmembers. This was part of a continued assault on American Express as the category leader in travel and entertainment.
Amex, by the way, didn’t stand still. They traditionally offered a special reservations program but double down by acquiring reservations platform Resy.
The American Express Gold is my favorite card for dining spend, earning 4 Membership Rewards points per dollar. Chase’s premium Chase Sapphire Reserve® has offered 3 Ultimate Rewards points per dollar since card launch.
Recently Chase revamped its Sapphire cards and made them even more rewarding on dining.
- The $95 annual fee Chase Sapphire Preferred® Card improved its earning to 3 points per dollar on restaurant spend, and added a getting a 10% anniversary bonus on spend during the year after payment of the card’s annual fee (so it effectively earns 3.1 points per dollar at restaurants).
- Meanwhile the $550 annual fee Chase Sapphire Reserve® now earns 10 points per dollar with spending with the Chase Dining hub.
And Chase has been rolling out virtual chef events – the “Sapphire at Home Dining Series” offering “demonstrations, intimate conversations, behind-the-scenes tours and more.”
Now Chase is acquiring The Infatuation, the online dining guide (which I’ve found to be better than competitors). They business is larger than I’d realized, so along with what I know as The Infatuation they’re also getting Zagat.
The bet here on dining is creating experiential relationships with customers that go beyond just a payment platform, and the customers for whom this matters are lucrative. Naturally both sides emphasize the continued editorial independence of The Infatuation. How exactly The Infatuation gets integrated into the Chase value proposition and its Dining Hub is not yet clear, but it’s a valuable content platform for delivering food experiences to cardmembers.
CitiBusiness® / AAdvantage® Platinum Select® Mastercard® Earn 65,000 AAdvantage miles.