American Express is sending out targeted offers – at least to Platinum cardholders, although possibly to customers with other cards – encouraging them to status match to Delta SkyMiles. This has been shared with me by multiple Platinum cardmembers that received the offer. You can see if you’re targeted here by entering your email address (that American Express has for you).
Delta offers a status challenge program anyway. What makes this unique is,
- Status will last through August 31 (so roughly six months) which is a long period for temporary status before you meet criteria for keeping it.
- But most importantly they will give you a level higher than what you currently have with a competitor.
Why is Delta doing this? Of course business travel hasn’t fully returned. But that’s not the key value proposition. They know that the target market has a premium travel credit card already. That makes them a prime customer not just for flying the airline but to be profitable beyond that.
- Delta can sell matched customers a cobrand card.
- Or maybe the matched customer will be more inclined to transfer your Membership Rewards points to Delta.
- Either way it’s more money from Amex to Delta.
Premium Amex cardholders are more likely than average to be a premium customer they can sell premium (non-basic economy) products to as well.
The offer is available through August 15, though it would seem silly to do the match at that point to get two weeks of status. Once registered, here are the flying requirements by August 31 to keep the status through January 2023:
- Gold: fly 18,000 qualifying miles or 12 segments to extend status
- Platinum: fly 28,000 qualifying miles or 22 segments to extend status
- Diamond: fly 50,000 qualifying miles or 55 segments to extend status
Notice that they are matching up to Diamond (e.g. for AAdvantage Platinum Pros and above, United Platinums and above) and there’s no spending requirement just miles or segments.