Now they’re adding hot towels and a welcome cocktail and redesigning their service and meals, as well as providing flight attendants with additional training in order to create consistency in their elevated coach offering.
In contrast American’s flight attendants lack service training something they’re only addressing with new hires.
Starting in November on international flights 6.5 hours and longer (and some shorter international flights offering international business class or premium economy) Delta is adding new services to coach. 3000 pursers have gone through training. They’ll welcome passengers in the gate area and greet customers as they board the plane. Customers will be offered welcome cocktails “featuring Bellinis to start” as well as hot towels.
Similar to what Qantas and Saudia offer, Delta is going to allow mixing and matching of appetizer and entree choices. There will be printed menus, and dessert will be served as a separate course.
At the end of the flight customers will receive a thank you and chocolates.
There’s not a lot of room to invest in economy, with low fares and a large number of customers to serve. However small investments can go a long way towards making passengers feel human, rather than like self-loading cargo.
Singapore Airlines has probably the best economy product in the world with meals very similar to what they serve in premium economy, and little touches like extra legroom, a cup holder, and a foot bar.
Singapore Airlines Economy
It’s nice to see Delta continuing to invest in their economy product, which after all is where most passengers sit. It may even be that their Boeing 777s, which still feature 9-abreast seating rather than squeezing in 10-across, offers the best international economy among U.S. or European carriers.