In November Delta launched a whole new economy service on international flights of 6.5 hours or more (and some shorter international flights offering international business class or premium economy).
Economy passengers receive welcome cocktails and hot towels. There are printed menus, customers can mix and match appetizer and entree choices, and dessert is served as a separate course. At the end of the flight customers are thanked and given chocolates.
Competitive pressures being what they are it looks like United Airlines is at least testing some increased coach investment. Aleksandra Mietus, United Manager of Onboard Expereince, tweets out a photo of coach amenities from Chicago O’Hare – Tokyo Narita: a toothbrush and tooth paste, ear plugs, and an eye mask.
— Aleksandra Mietus (@AM_UA13) February 8, 2020
Before Delta ramped up their coach service they began with a nicer coach amenity kit. I’m not sure United will be able to match the service flow that Delta’s flight attendants deliver. A year ago United even scaled back flight attendant service in business class.
However it’s nice to see U.S. airlines investing in their economy product, which after all is where most passengers sit.