News and notes from around the interweb:
- How to stop a manspreader on a plane in 3 easy steps
- It’s Time For An AI Transformation To Revitalize Brand Loyalty Programs Most loyalty program email I get is ‘junk mail’ because it’s not relevant to me. I’m never going to ‘invest with Betterment’ and it’s hard for most members to remember the offer from their monthly email statement when they’re considering a purchase that’s actually relevant.
Programs need to market the right offer, to the right member, at the right time in order to drive behavior. They have rich databases, but few people on staff know how to really use them. AI tech may finally make all those collections of member data actually useful. (Disclosure: article is written by the founder of a startup I’m advising.)
- Portland cracking down on animals at the airport (HT: Daryl W.)
- 10 most misleading travel terms I don’t see how ‘direct flight’ can be left off the list, since it doesn’t mean non-stop and it doesn’t even mean you’ll be on the same plane, it just means your connection has the same flight number.
- Early look at the Hyatt Ocean Resort Casino Atlantic City
- American’s Senior Vice President for LAX explains the importance of the city to the airline. She points out the area’s massive economy. Oddly, the LA economy is significantly smaller than New York where American isn’t trying. American’s LAX Managing Director Jim Moses gets a well-deserved shout out.