Major airlines today seem more worried that some member, somewhere might actually benefit from a promotion than they seem to care the promotion actually incentivizing customer behavior.
American Airlines has a huge new buildup in Austin moving from 8 destinations two years ago to 34 destinations scheduled.
Members based in Austin have been getting targeted for a ‘double miles’ promotion out of Austin. I heard from some a couple of weeks ago that got this. I still haven’t received it, but my wife did on Thursday.
The offer promotes travel to eleven of the airline’s 34 destinations, including New York JFK and Miami which are getting schedule boosts rather than new service.
And it’s shocking in just how ungenerous it is for an offer that leads “Earn double miles…”
The promotion only awards miles,
- On a handful of routes
- For tickets purchased after registering, they don’t want to reward customers who are already loyal and buying their product on these routes
- Most importantly earning is capped at two flights which is a single roundtrip
It’s truly sad that the only offers to get excited about seem to come from banks, and not airline frequent flyer programs these days.
And as if things couldn’t be more difficult, for this offer when you click “register” in the targeted email that doesn’t actually register you. First you have to log into your account. And then you are on the promotions page with the offer first. This won’t be obvious to everyone – you still need to actually register.