Now they’ve announced details of their coach product. It took significant effort but I managed to scour through the word salad of JetBlue’s release to learn the major elements of JetBlue’s “whole new level of service and comfort” –
- 32 inches of pitch in regular coach, with a 10.1 inch seat back screen as well as live TV and free internet and AC and USB-C seat power.
- The ability to mix and match entrees and side dishes. Customers will place meal orders for choice of entree and two out of three appetizers on their seat back screen.
Known for its vegetable-forward options, the Dig menu will feature a seasonal selection of proteins, vegetables and grains mindfully sourced in part from minority and women-run farms, as well as Dig’s own farm, Dig Acres.
A321LR Interior, Credit: JetBlue
And while you’re expanding your carbon footprint with the flight, take comfort knowing your meals will be served “in reusable containers…with cutlery made from a natural polymer.” And you can relax knowing your seat’s head rest is vegan “premium Ultraleather®.”
I’d absolutely fly JetBlue’s Collins Meridian seat with 32 inch pitch over a 30″ slimline on some competitors. And I appreciate that they’re trying to signal a thoughtfulness in their approach to food by letting you choose which appetizer you do not want, while at the same time preparing only 3 appetizers in total to accompany 3 different entrees (rather than having different appetizers for each). At the end of the day it’s still coach, but I’ll take the extra inch or two.