Radisson Hotels was purchased from Carlson by Chinese conglomerate collapsing HNA Group, and then sold to Jinjiang International.
Come June Radisson in the Americas (United States, Canada, Latin America and the Caribbean) will be separate from Europe, Middle East, Africa and Asia. And they’re splitting the rewards program in two. This satisfies a U.S. government demand to separate U.S. customer data and firewall it off from its Chinese ownership.
- Members in the Americas will belong to the new Radisson Rewards Americas program.
- Points will move over into that new program. Members can continue to earn and redeem for Americas properties. It’s not clear what redemption options will remain for properties in the ‘other program’ covering the rest of the world, although it should be possible to move points from one program to the other. It’s unclear how this linking will operate consistent with U.S. demands for walling off data.
- If staying at a Radisson property in the Mideast, Africa, Europe or Asia, members will need to separately join Radisson Rewards – the program for that region, that U.S. members will no longer be a member of.
Radisson Blu Belgrade Will No Not Be Part Of Radisson Rewards Americas
At various times the Radisson program has been extremely rewarding. It once shared a rewards program with TGI Friday (because Carlson owned both) with points worth double towards airline mileage transfers if joining through the hotel group, though one could also redeem for appetizers.
They offered one of the most innovative customer service programs for elites in Europe, Mideast and Africa – “Our World, Your Lounge” – welcoming members to use hotel lobbies and have a complimentary coffee for a place to work, even when not staying on property. This was abolished when Goldpoints Plus became Club Carlson. With the HNA sale to Jinjiang Club Carlson was rebranded Radisson Rewards.
In general Radisson properties are much nicer in Europe than in the United States. They can be great value, especially in conjunction with the chain’s co-brand credit card, however they’ve rarely been the property I actually wanted to stay at. The one closest to my home when I lived in Northern Virginia was a converted Days Inn.
It’s been hard to get excited about Radisson for a number of years. Carving up their geographic footprint makes it even less interesting. We don’t have a lot of details on what the program will look like post-June. Hopefully an even smaller chain will need to work harder, and be more generous, to work to win customers.