A German-language blog has discovered two mistakenly-published pieces of information from Lufthansa Miles & More.
- The way elite status will be earned is changing January 1, 2021
- Status will be based on points instead of miles
They moved to revenue-based mileage earning a year and a half ago. They devalued their award chart this year. And they have plans to move to dynamic pricing of awards.
It would seem odd not to adjust their status-earning as well in the same direction, following perhaps along the lines of their anti-trust immunized revenue-sharing joint venture partner United Airlines which will no longer award elite status based on distance flown instead emphasizing dollars spent.
Copyright: jremes / 123RF Stock Photo
This would be significant because frequent flyer programs move in herds, largely copying each other. It’s the safe thing to do. It’s difficult for a business executive to stand apart from their industry, owning the results of doing something different, versus doing what everyone else does and burrowing in. The more programs that move in this direction, the more additional programs will do so.
Lufthansa, for its part, offers only (via Google translate),
As in all areas, we regularly review the structure and content of our customer loyalty program and develop it further as needed. We can not say more about that at the moment. Of course, we will inform all participants and the media in good time about developments and changes.
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