Max, The Airplane That Couldn’t Fly

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This just seems wrong: a children’s book Max, the Airplane that Couldn’t Fly. It’s about how we’re all different, and about overcoming challenges at Boeing.

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Too soon? #737Max #atc #flying #boeing #airbus

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Now, I believe that when the MAX flies it’ll be the most scrutinized aircraft in history and that the mistakes Boeing made in its design have been rectified. But this is awesome and I absolutely need this book.

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Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Trust someone to make money off something like this. 300+ people died. That they weren’t all Americans doesn’t obviate the need for some solemness and respect.

  2. Is the Max book supposed to be the airplane equivalent of The Little Engine That Could?

  3. You can fix the mistakes with the MAX that have been identified so far. That’s easy. But those mistakes are only symptoms of a more serious underlying condition. It is the culture at Boeing that must be corrected to fully regain public trust.

    Replacing Muhlenberg with Calhoun, an accountant and Boeing director since 2009 who apparently failed to recognize and address Boeing’s flawed culture, doesn’t appear to fix the culture problem that caused the MAX crashes. People miss the key point if they think it was just the use of single AOA sensor, engine position, or MCAS that caused those crashes.

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