Capital One launched its entertainment portal in March, and there have been some exceptional deals for cardmembers on Major League Baseball on the back of the card issuer’s 9-figure sponsorship deal. Also in March Capital One launched their new dining portal with curated restaurant recommendations and set-aside tables in 11 U.S. cities.
Both of these have in common special opportunities for being a Capital One cardmember in bigger and more branded ways than Capital One has offered in the past. And they help Capital One become more of a lifestyle brand for its cardmembers, creating more than a transactional relationship.
- They’re leveraging their scale, brand and resources to deliver experiences that go beyond rebates (points)
- And engage in ways that speak to the narratives of how people think about themselves, the stories they tell themselves about who they are – think of this in the same vein as hotels chasing wellness and offering lifestyle brands that people will pay a premium for
- Experiences that people couldn’t access on their own, that are worth more to an individual than they cost or that they could get for themselves on their own, engender loyalty
- And the focus on VIP sports experiences, Michelin chef dining, and other aspirational pursuits targets a premium, high-spending demographic
Capital One has now extended its celebrity chef dinners that it’s run before, and added an arts offering (a new partnership with Cultivist) as well, in addition to highlighting several other opportunities in the Dining and Entertainment space.
- José & Friends Dining Series: Want to get up close & personal with some of your favorite premier chefs? Here’s your chance! Join some of Chef José Andrés’ favorite chefs at cardholder-only dinners around the country. In these intimate dinners, you’ll get a chance to hear one-on-one from chefs and learn more about their favorite dishes
Cotogna Pop-Up at Verjus: Tuesday, July 26th at 6PM PT
Chef Michael Tusk is renowned for his soulful pastas and grilled meats, but the breakout hit of the menu at Cotogna is Focaccia di Recco–the beautiful, cracker-thin, cheese-dotted bread, which he imported from Liguria. Learn to make Chef Tusk’s latest signature dish from the man himself, then enjoy a multi-course dinner in the private events space on Washington Street.
The Art of the Aperitivo at Bar Volpe: Thursday, July 28th at 6:30PM ET
Discover the art of the aperitivo alongside James Beard Award Winner and Top Chef All Star Chef Karen Akunowicz at Bar Volpe. Enjoy a demonstration on the traditional spritz alongside aperitivo snacks before a sit down, multi-course dinner, all led by Chef herself.
Explore the Kitchen of Atelier Crenn: Friday, August 19th at 6PM PT
Experience an evening in the kitchen with chef Dominique Crenn – the first female in the United States to be awarded 3 MICHELIN Stars! Guests will begin their evening with champagne and canapés in the salon of Bar Crenn before being transported to the Atelier Crenn dining room. During dinner, small groups will be welcomed to the kitchen to work side-by-side with our chef team. They will learn how to create and assemble two dishes from the multi-course tasting menu- one savory and one sweet, and then enjoy their dishes in the kitchen.
Johnny Spero Seafood Extravaganza: Friday, September 9th at 7:00 PM EST
Explore the bounty of Atlantic seafood with Chef Johnny Speroof MICHELIN-starred Reverie. Enjoy a demonstration & conversation about some of the most unique ingredients found in the Atlantic Ocean followed by a multi-course tasting menu with wine pairings. Reverie has a curated wine program with bottles chosen to highlight the subtly nuanced flavors of chef Spero’s menus and amplify the voices of underrepresented peoples, communities, grapes, and regions who share the sustainability and environmental protection ethos.
Capital One & MICHELIN Guide Destination Dining Series: For those feeling a little wanderlust this summer but aren’t able to get out of town, we’re offering cardholders the chance to experience world-class destinations through food. As part of its continued partnership with the MICHELIN Guide, Capital One is continuing its Destination Dining Series with additional dinners this summer that will transport cardholders’ taste buds to world-class destinations.
Destination: Scandinavia in NYC on Thursday, July 21, 2022; 6 PM Seating & 8:30 PM Seating
Experience Emma Bengtsson’s creative & unique Swedish-inspired menu as she and the team from two MICHELIN-starred Aquavit welcome Chicago Chef David Posey from one MICHELIN-starred Elske, featuring their “Scandi”-influenced fare. This unique collaboration menu is sure to not be missed.
Destination: Korea in Miami on Wednesday, July 27, 2022; 6 PM Seating & 8:30 PM Seating
Anything can happen in Miami, when newly awarded one MICHELIN-star Côte Miami welcomes the amazing and creative team from two MICHELIN-starred Jungsik from New York City. This collaboration of Chef David Shim’s luxurious Korean table side butcher’s feast combined with Jungsik’s innovative approach to Korean classics, will surely be one to remember!
Destination: Mexico in DC on Thursday, August 18 & Friday, August 19, 2022; Each night: 6 PM Seating & 8:30 PM Seating
An unprecedented, one-of-a-kind menu collaboration hosted by the teams from two MICHELIN-starred Jônt and one MICHELIN-starred Bresca, as they welcome the team from two MICHELIN-starred Californios. Expect a menu that is not to be missed, as Chef Ryan Ratino and Chef Val Cantu team up to create dishes with a refined-Mexican flair.
The Cultivist: For art lovers and novices alike, we’re offering customers a chance to get up close & personal with some of the art world’s most renowned works as part of our new partnership with The Cultivist, a leading global arts club.
All Capital One credit cardholders are now eligible for a six-month complimentary “The Enthusiast” membership which includes free access for the cardholder and up to three guests to 100+ of the best global museums, including NYC’s Guggenheim Museum, San Francisco’s Museum of Modern Art, the Art Institute of Chicago, Paris’ Louvre and Musee d’Orsay, and Amsterdam’s Van Gogh Museum.
The membership also includes access to The Cultivist’s booking platform and concierge services which connects art lovers to top-rated guides and docents around the world for custom museum tours.
Eligible cardholders can sign up for membership at thecultivist.com/capitalone
Cardholders will have access to purchase on-demand art experiences through thecultivist.com/capitalone that can be requested and booked at their convenience within as little as 48 hours notice. Experiences include a guided tour at The Smithsonian in DC, visiting artist studios in New York City and more.
Plus, Capital One rewards cardholders also have access to purchase tickets on Capital One Entertainment to exclusive events at some of the top exhibits around the country.
Private View of Jean-Michel Basquiat: King Pleasure: Saturday, August 20 at 9:00am ET in New York
Cardholders will enjoy private access and discover Jean-Michel Basquiat’s world through this immersive exhibition celebrating one of New York’s most iconic artists, plus receive a complimentary exhibition catalog. Curated by Basquiat’s family, this extraordinary show features never-before-seen artworks, placed within the context of the artist’s life.
Before-Hours Visit at The Met: Wednesday, August 31 at 10:00am ET in New York
Cardholders will get an exclusive VIP tour of the brand-new Costume Institute exhibition at The Met. Made famous by the Met Gala in May, this year’s show celebrates American fashion and is heralded as one of its best iterations yet.
Family Day at Meow Wolf: Saturday, September 24 at 9:00am MT in Denver
Cardholders will enjoy a kid-friendly brunch and VIP before-hours tour of Meow Wolf: Convergence Station. This extraordinary art installation has garnered attention across the world, from A-list celebrities to the traditional art world, and is celebrating its first birthday in Denver.
Private Event at Artechouse D.C.: Friday, September 30 at 6:00pm ET in DC
Cardholders will have exclusive access to artist Vince Fraser’s exhibition at Artechouse D.C., which is a multi-sensory digital installation that examines the Black experience through his eyes. Cardholders will enjoy this celebrated space after-hours, sipping specialty cocktails as Fraser shares how the exhibition came to fruition.
The Ultimate Kusama Selfie: Saturday, October 8 at 6:30pm ET & 7:30pm ET in Washington, DC
Cardholders will enjoy the ultimate Kusama selfie experience at the Hirshhorn Museum, complete with a portrait in the Kusama ‘sticker’ room by a professional photographer. The exhibition, One with Eternity, is a tribute to the life and practice of the visionary artist, and debuts one of her most recent transcendent rooms. Afterwards, a private, after-hours tour of the exhibition will take place.
MLB All-Star Week: Earlier this year Capital One announced it is a new official partner of Major League Baseball as the league’s Official Bank and Credit Card Partner, as well as the presenting sponsor of the World Series. As part of this partnership, all Capital One rewards cardholders can redeem their rewards for MLB tickets, including cardholder exclusive tickets, to games for all 30 teams, All-Star Week, MLB Postseason and the World Series on Capital One Entertainment.
We’re bringing cardholders special access to MLB All-Star Week on Capital One Entertainment:
MLB All-Star Week VIP Experience: The package for two includes access to the T-Mobile Home Run Derby®, MLB All-Star Game presented by Mastercard® at Dodger Stadium, access to batting practice, a three night stay at Ritz-Carlton Downtown LA and invites to special events during All-Star Week.
MLB Home Run Derby & All-Star Game Venture X Package: This package includes two tickets in Home Run Seats above outfield wall at T-Mobile Home Run Derby®, two suite tickets to MLB All Star Game presented by Mastercard®, access for two to Capital One PLAY BALL PARK, access for two to batting practice on July 18, passes from the field and two suite tickets to the All-Star Game, inclusive of food and beverages
Plus, general game tickets to:
MLB® All-Star Saturday™
T-Mobile Home Run Derby®
MLB® All-Star Game® presented by Mastercard
iHeartRadio Festival
September 23 – 24 in Las Vegas, NV featuring performances by Halsey, Luke Combs, The Black Keys, Nicki Minaj, Maren Morris, Lionel Richie, Sam Smith and more.
Cardholders can redeem their rewards for ticket packages that include a Capital One Access Pass for a private soundcheck performance by featured performer Avril Lavigne; while supplies last.
New York City Wine & Food Festival
October 13-16 in New York City
Cardholders can experience this fan-favorite food festival and redeem their rewards for tickets to cardholder-only perks at the festival, including early entry, discounts and exclusive events with world-renowned chefs.
Vinous Virtual Wine Events
October-December 2022. Cardholders have access to tickets for an exclusive virtual seminar series hosted by renowned wine critic Antonio Galloni. Each ticket includes a curated selection of 3 wines and a complimentary 1-year Vinous subscription. Limited tickets will be available starting July 11.
@ Gary
Gosh! “And engage in ways that speak to the narratives of how people think about themselves, the stories they tell themselves about who they are”. did you write this? There are people like that who are not under care?
“worth more to an individual than they cost”. Yep, that’s how money is made.