Can Brands Turn Away From Social and Get You to Communicate Directly Through Their Own Channels?

by Gary Leff

Apr 10 2019

Companies are frustrated dealing with social platforms, too. They used to invest heavily in building bases of followers, thinking it would pay marketing dividends for years to come.

I remember airlines giving out miles just for following them on twitter or Facebook. What they didn’t realize at the time but seems obvious in hindsight is that it’s tough to make money long term on someone else’s platform. Instead of having an annuity stream of permission-based marketing, those followers are no longer free to communicate to. Platforms can charge to get a message out to followers companies have already paid to accumulate.

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Airlines Have Free Stuff On Board If You Know to Ask

by Gary Leff

playing cards
Apr 10 2019

When I was a kid I’d fly and I’d always get wing pins from the airline. If I was bored I’d ask for a deck of cards. I still have several of the decks I received on flights when I was young. I don’t know why it never occurred to me to bring a deck with me, but the airline always had one to give. That era’s over… or is it?

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Why So Many Credit Cards Miss the Mark

by Gary Leff

credit card wallet
Apr 10 2019

All of marketing, perhaps, boils down to a simple idea: figure out who your customers are, and how to find more people like them.

Too often though products get developed without the first part clearly in mind: the customer. What does your customer need that they aren’t getting now or at least are not getting as well as they could? The most important question to ask when new credit cards come out is: who is the customer for this product?

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Cathay Pacific’s Unusual On Board Amenity: Free Diapers

by Gary Leff

baby amenities kit
Apr 09 2019

Whether we’re flying to New York or Phoenix — or Paris or Sydney — my wife and I have plenty of diapers when traveling with our now-six month old daughter. We have plenty of wipes, replacement outfits, and all the supplies you can imagine. I never used to check a bag on a five night trip, now I’m checking bags for two nights.

I admit it makes me appreciate my business travel more when I can navigate through the airport with just a carry on or even just a laptop bag. Fortunately though my wife has the baby packing down to a science. And just going through diapers we’re less encumbered for the trip home than the way out. Maybe we don’t need to bring as many in the first place?

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Virgin Atlantic’s New Business Class Seats Disappoint

by Gary Leff

first class seats
Apr 08 2019

Virgin Atlantic unveiled their new business class seat today. It’s an improvement against the current seat. Every seat is angled towards the window, has power, and the center seats in the 1-2-1 configuration have privacy screens. All seats are fully flat with direct aisle access.

It’s an attractive cabin scheme but there’s nothing revolutionary about the seat, in fact my first thought was the goal must be to avoid being better than the new Delta 767 seat that will fly to London.

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